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By Robert White, Editor-In-Chief
The automotive world is buzzing with excitement as Arcade Cars, a new British-based global automotive design and technology company, has unveiled its first model, the Sojourn. This remarkable vehicle is a reimagined version of the iconic Mercedes-Benz GE 230, blending cutting-edge technology with luxury features to redefine the classic G-Class for the modern era. With its unique fusion of tradition and innovation, the Sojourn sets a new standard for luxury off-road vehicles, offering a bespoke driving experience that is both timeless and contemporary.
Arcade Cars' journey began with a passion for reviving and redefining classic automobiles. Founded by Rishav Kanoria, the company's CEO, alongside COO Felix Timmer and Technical Advisor Alexander D. Fritz, Arcade Cars is headquartered in London, with operations in Austria and Stuttgart, Germany. This strategic location allows the company to draw on the rich heritage of the G-Class, which was first produced by Mercedes-Benz in collaboration with Steyr-Daimler-Puch. The GE 230, known for its robustness and versatility, served in various roles, from military to civilian and expeditionary. It became synonymous with adventure, dependability, and luxury, leaving an indelible mark on the automotive landscape. The Sojourn builds on this legacy, offering a completely restored and updated version of the classic 4x4, tailored to meet the needs of modern drivers.
The Arcade Sojourn is available in six- or eight-seat configurations, with a choice of petrol or electric powertrains. This level of customization ensures that each vehicle is as unique as its owner. From bold and vibrant colors to subtle and sophisticated shades, Arcade's color palette offers endless possibilities, allowing customers to express their individuality. "The Sojourn is a vehicle that bridges the gap between tradition and innovation," said Kanoria. "We wanted to create a driving experience that is not only timeless but also effortlessly contemporary. By incorporating state-of-the-art technology and luxury features, we have redefined what it means to drive a classic G-Class." Arcade Cars has partnered with industry leaders to ensure the highest quality at every touchpoint. The company's skilled engineers meticulously disassemble each donor vehicle, sourced exclusively from former Swiss Army stock, to document every detail and ensure authenticity during reassembly. This rigorous process guarantees that every Sojourn is a masterpiece of craftsmanship and engineering.
One of the standout features of the Arcade Sojourn is its integration of cutting-edge technology. The vehicle comes equipped with advanced infotainment and safety systems, including Apple CarPlay and Android Auto-enabled touch control-based systems, retro-inspired Bluetooth systems, and premium speakers with a concealed subwoofer.
These features enhance the driving experience while maintaining the authentic charm of the classic G-Class. Arcade Cars offers an exceptional level of personalization, with options ranging from hand-crafted luxury interiors to bespoke exterior finishes. Customers can choose from a wide array of steering wheels, seats, and upholstery materials, ensuring that every detail is tailored to their preferences. Whether opting for the original G-Class 8-seat configuration or a more contemporary layout with bucket and jump seats, the Sojourn caters to various lifestyles and tastes. Under the hood, the Sojourn offers a choice between a petrol engine and an electric powertrain developed by British-based Everrati. The standard four-cylinder engine provides ample power and torque for both on- and off-road driving, while the 2.8-liter engine upgrade delivers enhanced performance for those seeking a more exhilarating ride.
The Sojourn is built to conquer the toughest terrains, thanks to its rugged body-on-frame construction, fully automated differentials, and robust suspension system. With features like Xenon and LED headlamps, rally-style spotlights, and a front bush guard, the Sojourn is prepared for any adventure, from forest trails to mountain tracks. "We wanted the Sojourn to be ready for challenging missions and epic adventures," said Fritz. "Our goal was to create a vehicle that is as capable as it is luxurious, allowing our customers to explore the world with confidence and style."
The Sojourn represents a new era of luxury off-roading, where classic design meets modern innovation. With its impeccable quality, bespoke customization options, and cutting-edge technology, the Sojourn offers a driving experience that is truly unparalleled. Arcade Cars and the Sojourn will make their public debut at the Pebble Beach Concours later this month, with order books now open and first customer deliveries expected in late 2024. This debut marks the beginning of a new chapter in the storied legacy of the G-Class, as the Sojourn sets a new standard for what it means to drive a luxury off-road vehicle.
In conclusion, the Arcade Sojourn is more than just a car; it is a testament to the enduring appeal of classic design and the limitless possibilities of modern technology. As Arcade Cars continues to redefine the automotive landscape, the Sojourn stands as a symbol of innovation, elegance, and adventure, inviting drivers to experience the thrill of the open road like never before.