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By Robert White, Editor-In-Chief
Giancarlo Pacheco, founder of Plan C Agency, is a dynamic leader who has carved out a unique niche in the marketing world. With roots in San Francisco and now based in Los Angeles, Pacheco’s journey began in 1995 when he launched his first venture. What started as an events company quickly evolved into a multicultural marketing powerhouse that specializes in authentic cultural connections, with a strong focus on the Asian American market.
