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Helderburg Redefines the Luxury Restomod Market with Bespoke Land Rover Defenders

By Robert White, Editor-In-Chief


Helderburg is not just a name; it is a statement of luxury, craftsmanship, and exclusivity in the world of restored and modified Land Rover Defenders. Founded by Paul Potratz in 2019, Helderburg has taken the restomod industry by storm, creating some of the most meticulously designed, high-performance Defenders on the planet—often with price tags exceeding $400,000. Based on a sprawling 300-acre farm in Upstate New York, Helderburg has transformed from a passion project into a market leader, setting the standard for high-end Defender restorations.


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