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By Robert White, Editor-In-Chief
In the ever-evolving world of fashion, where trends come and go at lightning speed, one company has managed to stay ahead by redefining the very fabric of custom-made clothing. Hockerty and Sumissura, two pioneering Swiss brands, have combined the timeless art of tailoring with cutting-edge technology to deliver a unique made-to-measure experience for customers worldwide. This innovative approach is not just about clothes—it's about creating garments from scratch that perfectly fit every individual, revolutionizing how we perceive fashion.
The origin story of Hockerty and Sumissura is as inspiring as their impact on the fashion industry. Founded in 2008 by three visionary engineers with no investors, the company began its journey as "Tailor4Less," focusing on providing affordable men's suits online. What started as a humble venture quickly evolved into a powerful force in the fashion industry. In 2013, the brand Sumissura was born, focusing on custom women's fashion, followed by Hockerty in 2016. Over sixteen years, the company has undergone numerous transformations and continues to grow, adapting to the ever-changing landscape of fashion.
"We started this company with a passion for both technology and fashion," said Salva Jovells, the Marketing Director of Hockerty and Sumissura, during our interview. "Bringing technology into tailoring and craftsmanship in the clothing industry was a unique project for us. We saw an opportunity to make a difference by combining engineering precision with fashion creativity."
The Technology Behind a Perfect Fit
Hockerty and Sumissura's success is largely attributed to their tech-based ordering process, which allows users to custom-create garments from scratch. This innovative approach ensures a perfect fit and a personalized experience for each customer. The company's founders, being engineers themselves, have developed proprietary software that seamlessly integrates technology with traditional tailoring techniques.
"Our 3D designers and AI calculations are at the core of our made-to-measure clothing," Jovells explained. "We have exclusive technology that we do not share or license to other brands. This gives us an edge in the industry and ensures that our customers receive a unique and exceptional experience."
The process begins with creating a customer profile, where users input their measurements and style preferences. From there, Hockerty and Sumissura's advanced AI system calculates and designs the perfect fit, ensuring every garment is tailored to the individual's exact specifications. This tech-driven process eliminates waste and emphasizes sustainability, aligning with the company's commitment to ethical fashion.
"Every aspect of our process, from ordering to packaging, is tech-based," Jovells added. "We even use visionary cameras to double-check the measurements on orders before they are boxed. Our focus on sustainability and precision is what sets us apart."
In 2023, the company reported $22 million in global revenue, a testament to its growing popularity and the effectiveness of its innovative approach to fashion.
Partnership Program: A Global Network of Seamstresses
Beyond technology, Hockerty and Sumissura have developed a robust partnership program that extends their reach and ensures customer satisfaction. This international network of partners includes skilled seamstresses worldwide, ready to address any alterations needed after a garment is delivered.
"Our partnership program is all about building a local network that can fix any clothing output incorrectly," Jovells explained. "We work with seamstresses globally to ensure that every piece is perfect for our customers. This personalized service is part of our commitment to excellence."
The Future of Fashion: Gender-Neutral and Beyond
Hockerty and Sumissura have always been ahead of the curve regarding fashion trends. With gender-neutral brands becoming increasingly popular, they are exploring the possibility of combining their two brands into one, using similar fabrics to create a more inclusive line of clothing.
"Gender-neutral fashion is something we're very interested in," Jovells shared. "We're considering combining Hockerty and Sumissura into a single brand that caters to everyone. This move aligns with our belief in breaking down barriers and creating fashion that transcends traditional norms."
As Hockerty and Sumissura continue to innovate and expand, they remain committed to their core values of sustainability, precision, and customer satisfaction. By leveraging technology and craftsmanship, they have carved a niche in the fashion industry that sets them apart as leaders in made-to-measure clothing.
Hockerty and Sumissura are not just redefining fashion—they are revolutionizing it. With a strong foundation in technology and a commitment to excellence, these brands are paving the way for a future where fashion is personal, sustainable, and inclusive. As they continue to grow and evolve, one thing is certain: the world of fashion will never be the same.