Silver Frog’s Christina Ross on how to set marketing goals with SEO and PPC

We sat down with Christina Ross, CEO and President of Silverfrog Marketing on how effectively set marketing goals with SEO and PPC. Here is what she had to say:

The Internet makes it possible to sell everything to everyone all the time and everywhere. Which sounds great--until you try to form realistic goals for your marketing spend. At Silver Frog, we specialize in delivering lead generation across multiple media at clearance prices. In other words, we deliver higher ROI for our clients’ budgets. But it’s up to them, and probably you, to decide where they need to be and at what cost. Successful Internet marketing is all about targeting and engagement; its primary tools are search engine optimization (SEO) and pay-per-click advertising (PPC). You’ll need to consider all four when setting your goals for 2022--and beyond.

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