Robinhood Diamonds Is Redefining the Jewelry Industry

By Robert White, Editor-In-Chief

In the heart of New York City's Diamond District, a bold new player is rewriting the rules of the jewelry industry—one lab-grown diamond at a time. Robinhood Diamonds, co-founded by Vahan Virabyan along with William Logian and Arthur Sargsyan, is turning heads not only for its stunning craftsmanship but for its mission: to provide luxury jewelry without luxury markups.

“We saw how much customers were overpaying,” says Vahan Virabyan. “A diamond that costs $400 at the source is being sold by major brands for $4,000. That didn’t sit right with us.”

Robinhood Diamonds isn’t just about beautiful rings—it’s about transparency and fairness in an industry long dominated by smoke and mirrors. With Virabyan’s background in tech, e-commerce, and diamond sourcing, combined with Logian’s three decades of high-end jewelry craftsmanship and Sargsyan’s design expertise, the trio created a company that operates on honesty and accessibility.

“I was a natural diamond guy at first,” Vahan explains. “But when I saw the potential of lab-grown diamonds—how they’re chemically and physically identical to natural stones—I realized this was the future. And more importantly, it was the way to offer people real value.”

That shift in perspective became the foundation of Robinhood Diamonds. Unlike traditional jewelers, the company operates with minimal markups on lab-grown diamonds. “Our focus is on quality,” Vahan says. “We provide the highest-level craftsmanship, but we don’t believe in overcharging. Most of our markup is just to cover expenses.”

What makes the company stand out is not just its pricing but its approach. Robinhood Diamonds offers customers a fully customizable online experience. Shoppers can browse an extensive collection of diamonds, select a setting, and build their own ring from start to finish—all without stepping foot into a store. For those who prefer an in-person consultation, their Manhattan showroom is open by appointment.

Still, it hasn’t been easy to convince everyone. “We actually lose customers because they don’t believe the pricing,” Vahan says with a smile. “They think it’s too good to be true. But it’s real. It’s just that we’re not inflating our prices like the big brands.”

This commitment to ethics extends beyond pricing. Many consumers aren’t aware that so-called “Made in USA” jewelry from major retailers is often assembled overseas and finished domestically. Robinhood Diamonds, by contrast, completes all production in New York City, ensuring authenticity and accountability.

Vahan’s deep knowledge of the sourcing process—both natural and lab-grown—allows the company to maintain quality and traceability. “I’ve built relationships with growers, cutters, and suppliers all over the world,” he says. “When you buy from us, you know exactly what you’re getting.”

Robinhood Diamonds may be relatively new, but the impact is already significant. Their disruptive approach has caught attention in a crowded industry, not just for affordability, but for what it symbolizes: a new era of transparency and empowerment for jewelry buyers.

“We named it Robinhood for a reason,” Vahan says. “We're not stealing from anyone. But we are redistributing value—back to the people who deserve it.”

With a rapidly growing online presence and continued innovation on the horizon, Robinhood Diamonds is more than a brand. It’s a movement.