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By Robert White, Editor-In-Chief
Sara Goodall is not your average branding expert. As the founder of Autumn Dahlia Designs, she is on a mission to help businesses embrace sustainability without sacrificing boldness. With over 20 years of experience, she has built a career centered on eco-conscious branding, empowering businesses to disrupt their industries while staying true to their values.
Her journey into branding wasn’t conventional. After sustaining a serious injury, Sara sought a new purpose that allowed her to work from home while balancing life as a mother. "I needed to find something that really made me feel like I could make a difference again," she recalls. With a deep passion for graphic design since junior high, she transitioned from freelancing to launching her own agency—without any prior business experience.
