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By Robert White, Editor-In-Chief
In a crowded marketplace dominated by giants like Airbnb and VRBO, it can be challenging to carve out a niche. Yet, in 2018, Alex Alioto, along with his co-founders Ben and Jim, did just that with Whimstay—a unique travel marketplace focused on solving the problem of expiring inventory in the short-term rental market. What began as a solution for a problem faced by Ben, a successful entrepreneur who owned multiple short-term rental properties, has evolved into a disruptive force in the vacation rental industry.
